Co-creation dynamics play an increasing role in business and society. As a concept, co-creation has developed explosively since the turn of the century, and in practice there is dramatic rise in organisations facing co-creation opportunities and challenges. The increasing importance of co-creation is seen across sectors and disciplines – and at a still faster pace.

Co-creation illustrates organisational dynamics that are based on collaborative challenges and opportunities around a changing perception of value. In co-creation challenges, the perception of value shifts from the traditional value perception which unfolds in the relation between supplier and end user. In co-creation, the perception of value is stretched in the understanding of value potential beyond that of an end user or a group of end users.

At the same time, there is very sparse knowledge of how co-creation can be brought to use. There is little research or practice based experience which focuses on how to explore and exploit co-creation opportunities and challenges.

Co-creation holds huge potential for solving some of our most demanding challenges in society. This conference aims at exploring how we can actually work with co-creation challenges and opportunities and to further develop knowledge of co-creation.

At the conference, we will look at co-creation from different angles to establish a way of identifying the value potential of co-creation and to have tools for capturing the value. The conference is in essence a co-creation initiative as it builds on cross-pollination between research, design, and business in society.

As a participant you will:

  • Get introduced to co-creation as concept and method
  • Get the latest insights on co-creation from our keynote speaker, Banny Bannerjee from – Institute of Design at Stanford University
  • Get hands-on experience with co-creation methods
  • Get inspiration on how to work with your own co-creation challenges
  • Take part in shaping the future of co-creation
  • Network with participants from public, private, and educational sectors who have similar co-creation challenges

Who should attend:

  • Business professionals
  • Designers
  • Leaders
  • Experts
  • Practitioners


The co-creation conference is a joint initiative between Copenhagen Business School and Danish Design Association. The Danish Design Association (DDA) is the trade association for the Danish design companies. DDA was founded in 2007 by a group of design companies and has since aided the development, professionalization and internationalization of the design business in Denmark.

DDA now represents the interests of more than 100 companies by continuously making sure that design is part of the political agenda. It is our mission to create one network that gathers all companies working within design and design management in Denmark. We work continuously to implement the awareness of design as a unique strategic tool, we professionalize the design industry, and we gather leading industry actors to set the agenda for the future possibilities of design.

Organising committee

Rex Degnegaard, Assistant Professor, Copenhagen Business School

Rex Degnegaardis Assistant Professor in organisation design and strategic change management at Copenhagen Business School (CBS) with a focus on co-creation. 

Rex holds a PhD in organisation and management and has an interesting background in industry working with organisational design and change management. Rex’ research is in both public and private sector organisations and he has a strong focus on first responders and their co-creation challenges in crisis handling – and he is looking into how to apply design perspectives in these fields. 

Gitte Just, CEO, Danish Design Association

Gitte Just is CEO of Danish Design Association (DDA) and has been in charge of building DDA from scratch and of the continuous development. Gitte is promoting the importance and impact of design, and has crated a strong network between the design industry, the business community, and the design schools.

Gitte is among others a member of the board of ICOGRADA, of the Danish Government’s advisory board on design, of INDEX:’s advisory board, and she is the chairman of the recruitment panel at the University of Southern Denmark.

Stine Arensbach, Senior Manager, Graphic Facilitation, KPMG

Stine Arensbach, senior manager in KPMG, is a leading expert in graphic facilitation and visual communication. Stine has worked across industries within financial, health care, energy and pharmaceutical sectors in Europe, Middle East, USA and Asia.

She is responsible for designing and facilitating development programs, strategic initiatives, workshops and conferences.

Workshop facilitator

Niels Clausen-Stuck, Associate Creative Director, frog design

Niels Clausen-Stuck, Associate Creative Director at frog design, leverages more than 10 years of experience in user-centered and interaction design, innovation and strategy consulting. Based on a broad skillset he brings design thinking, user research and hands-on design skills to solve business problems. His mission is to create and design intuitive and innovative interfaces and services with clear value to users and business alike.

Niels brings his deep understanding of information architecture and intuitive user interfaces in to projects ranging from medical and laboratory devices, to spatial environments, service models, and application design.